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A focus on customer-based brand equity, including its definition; sources and outcomes; and tactical guidelines about how to build, measure, and manage brand equity, helps students interpret the potential effects and trade-offs of strategies and practices for managing. 1 of 6. Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (5th Edition) Edit edition Problem 1DQ from Chapter 7. Our solutions are written by Chegg experts so you can be assured of the highest quality!Find step-by-step solutions and answers to Exercise 4 from Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 9780134892498, as well as thousands of textbooks so you can move forward with confidence. Verified. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. Published 2019. 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